Traffic congestion poses a significant challenge, affecting mobility, productivity and general welfare of both a city and its inhabitants. From drivers to traffic police and nearby residents, everyone is being negatively impacted by the long hours they spend being surrounded by traffic.

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Reducing traffic congestion in a city like Bengaluru for example, requires large level systemic and infrastructural efforts. So, instead, we decided to focus on the doable within the time we had -can we do something for the people who are stuck in traffic? This led us to problem of excessant honking in traffic- which is a major nuisance, mostly ignored but has long-term impact on people's health and the environment.