Winner of Dr. Reddy's Designathon:
ORO- Your Diabetes Care Companion
Diabetes management is a complex issue that requires a fresh approach.
Through our solution for Dr. Reddy's Designathon, our objective was to nurture healthy lifestyle choices for diabetic patients and their loved ones, a goal that is often overlooked in traditional clinical approaches to care. We asked ourselves: how might we empower patients to lead healthier lives with their loved ones?
Diabetes | Healthcare Management | Product Design | UX Research | UI Design
Team & Role
Product designer in a team of 3, for a pan-India design competition organised by Dr. Reddy's Laboratories.
In addition to the overall research, insights and ideation, I primarily worked on setting the design system and making the wireframes and prototypes.
Objective
The goal of the Designathon was to create an interaction design solution for users to try, adopt, engage, and adhere to a condition management program for diabetes.
It was targetted at middle-aged working professionals who are recently diagnosed with diabetes and are struggling to change their lifestyle.
Area of intervention
How might we nurture a healthy lifestyle for diabetic patients with their loved ones?
Timeline
8 weeks ( November-December 2022), with the submission spread over multiple stages of selection.
Final Outcome
Winners of Dr. Reddy's Designathon 2023 out of 250+ teams who participated. We were awarded cash prize of 1.5 lacs as winners!
Out of 250+ teams, we were selected in the top 5 teams. Following this, we got feedback from various mentors from Dr. Reddy's to fine-tune our solution. We presented our final and winning idea pitch in the grand finale held in the Dr. Reddy's Leadership Academy in Hyderabad.
How might we nurture a healthy lifestyle for diabetic patients
with their loved ones?
