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Strategic Design Audit for
Nua Woman - a women's wellness brand
Nua, founded in 2017, is a digitally native brand which primarily focuses on selling women's wellness and hygiene products. Their product categories are sanitary pads, period & intimate care, and skin care. With over 5 lakh part of their community, Nua has built a Nua has built a strong online presence in conversations around wellness and hygiene around menstruation. To stay ahead of their competition, Nua needs to leverage their community and innovate faster.
Strategic Design Audit | Organisational Design |
Business Model Innovation | Market Research
Team & Role
I worked as a strategic designer in a team of 3, for an academic project pitched to Nua Woman
Timeline
8 weeks ( November- December 2022)
Area of intervention
How can Nua innovate in the currently saturated women's wellness market?
Objective
The objective of the strategic design audit is to conduct a detailed and comprehensive study of the organisation. It would evaluate the company’s current vision, highlight strategic risks and assess the need for resource change or goal articulation for reorienting, or rebuilding the strategy and vision of the organisation.
Final Outcome
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Presenting a report of the current state of the organisation by identifying gaps and opportunities.
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Strategic road map to fulfil identified goals and objectives.
How can Nua innovate in the currently saturated
women's wellness market??
Lens of inquiry
Market Analysis
Organisational Study
Overall Analysis
Insights
Strategic Roadmap
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