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Behaviour change design amongst street food vendors
Street food acts as a carrier of the cultural essence that each place owns, despite which there is low-value perception towards it. The informal nature of street food markets lends it a distinct character, which gives rise to many behaviours, which are unique to this context. The study aims to investigate street food culture, behaviour, perception towards it and the interventions to bring in a positive change.
Behavioral Change Design | Human Behavior | Qualitative Research | Prototyping & User testing
Team & Role
Design researcher in a team of 3, as an academic project at National Institute of Design
Timeline
4 weeks ( April 2022)
Area of intervention
How might we improve the visible hygiene of street food vendors, especially by encouraging them to maintain clean hands?
Objective
To observe and study behaviors in a larger context and identify the instances of deviances, and the cause for their occurance. Following which, it was required to design interventions to alter the deviant behaviors, which were then prototyped and tested out with the target audience to understand their acceptance and how they are able to adapt to it.
Final Outcome
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Identification of deviant human behavior in street food market setting, and the cause for them.
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Interventions to nudge a behavior change in the deviant behaviors and instances of misuse of informality.
How might we promote clean hygiene habits amongst street vendors?
Process
Observations
Analysis
Behavior Design
Solution & Prototype
Ideation
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